Reports.
We have been very fortunate to co-author research reports with brands, agencies, research houses and organizations that support our Gen Z insights. We hope to build more global research partnerships that allow us to inspire and impact youth-led communities around the world. 

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Most Recent Report.

'Gen Z's Economic Crossroads- A Generational Opportunity For Brands'- This is a once-in-a-generation opportunity for brands, they need to embrace it unreservedly.

This moment presents a generational opportunity for brands to build loyalty, affection, and relevance with this influential generation of entrepreneurs, creators, and lifelong learners. While it can be easy to dismiss changes in employment and social/government structures as “not your concern,” these are the critical moments in which brands can be cemented. The brands that young people look to for inspiration, support, and resources today will earn their loyalty for years to come.

Gen Z’s passionate messages arise from their awareness of being at an economic crossroads influenced by a perfect storm of factors: the high cost of living, an outdated education system, a widening skills gap, and the rapid expansion of the gig economy.

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